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FACTS ABOUT OUR TARGET MARKET
Media Info: Our bulletin targets the Spanish Community Worldwide and specially the Spanish Speaking Community in the US and the Western Hemisphere. Here are some facts why you should look at our media target has a high potential target.
The Spanish Population worldwide is considered by more than 500 million people. Half of the population in the Western Hemisphere speaks Spanish, making it the primary language for as many people as English in this region of the world.
At the end of the 19th century, 60 million people were Spanish speakers. Today, nearly 500 million people across the world speak Spanish! Spanish is the mother tongue of approximately 350 million people in 21 countries (Mexico: 95 million, Spain: 40 million, Argentina: 38 million, Colombia: 35 million...).Spanish is the second most used language in international communication.The Hispanic population in the United States has grown by 60% in just one decade. At present there are 35,5 million Hispanics, representing 12,5% of the total population. Hispanics are now the first minority.
A few states have a large percentage of these Spanish speakers – California has 5.5 million, Texas has 3.4 million, New York has 1.8 million, and Florida has 1.5 million. Our database consist of more than 4000 email of these specific areas and we are growing it participating in fairs, expos and events of the Spanish communities.
By 2050, the number of Hispanics in the US is projected to grow exponentially to over 100 million people, which at that point will be about one quarter of the total U.S. population. That’s over triple the 2000 figure in a 50-year span. As of now, in the United States 13% of the population speak Spanish as their first language. These population in the US is a captive market just few hours flight from CANADA.
Due to this increase there is a growing demand for the media to be in Spanish: radio, television, newspaper, magazines, for example. In the New York City area, the newscast on the Spanish-language Noticias 41 and Noticiero Univision, often have higher ratings than news shows on CBS, NBC and ABC.
Latin-American countries and the Spanish Community in the
US are experiencing strong economic growth and they are becoming important
commercial partners. This economic growth allow the people to travel and
expend more on sightseeing and shopping during their trips.